Award-winning designs. Legendary Designer. Proven sell-through at retail.
No $10,000 minimum buys. No risk of getting stuck with models that don't sell. Just a program built to help you move inventory and protect your margins.
No order minimum to get started. Hit $2,000 and we cover shipping and include staff T-shirts. All invoices are Net 30.
Enforced minimum advertised pricing so your margins stay where they should — not in a race to the bottom.
Your customer can't drive down the road and buy our knives from someone else. We protect your territory.
Our one-of-a-kind swap program ensures high-velocity sales. If a model isn't moving, we'll work with you to fix it.
Authorized Dealers get first crack at limited customized units the moment they come off the bench. Additional incentives available for buying-group dealers.
Every onboarding includes a staff review and training conference, with the opportunity to have founder Lance Abernathy on the call to share the story behind every blade.
Branded knife stands, video loops for your showroom, and Sniper T-shirts for your staff. We show up the way we want to be represented.
Sniper is on a heater. Knives are moving at the dealer level — and the receipts back it up.
In October, our CEO flew to Tennessee for Smoky Mountain Knife Works' Fall Festival to train their sales team and meet customers. 40 knives moved in nine days, including 10 customized units.
One of our dealers turned their Sniper inventory four times in a single year — then committed to replace Benchmade as their house brand for 2026.
Our British Death Head continues to draw eyes and customers to Sniper displays — closing sales on the spot and driving traffic to adjacent models. Limited remaining; ask your rep about current availability.
Professional in-store displays that command shelf space and tell the Sniper story.
High-production brand video that runs continuously in your store — selling when you're helping another customer.
Branded Sniper apparel so your team looks the part when they're closing the sale.
Video conference for your staff — with founder Lance Abernathy on the call when scheduling allows. Either way, your team gets the full story.
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There's no required minimum to get started. A $2,000 first order unlocks free shipping and staff T-shirts. Larger opening orders may unlock additional incentives we'll walk through during onboarding.
All invoices are Net 30.
We run a national MAP (Minimum Advertised Price) program that is actively enforced. You won't see your margins eroded by a competitor undercutting the price online.
Once you're onboarded, we limit dealer density in your trade area so your customers aren't cross-shopping Sniper at the shop next door. Specific terms are reviewed on a case-by-case basis.
That's what Sniper Swap™ is for. If a specific model isn't moving in your store, we'll work with you to rotate it for one that will.
Sniper Bladeworks is an American company headquartered in Kansas City, Missouri, where every blade is designed by founder Lance Abernathy.
We review applications as quickly as we can — usually within a few business days. Once approved, onboarding typically takes one to two weeks depending on your territory and first-order timing.
Prefer to reach out directly?
tim@sniperbladeworks.com